How to Place Keywords Naturally

            Perhaps the hardest part of creating SEO articles is to place keywords throughout your articles naturally.  This is proven difficult because in our natural speaking language we normally do not repeat a certain word or phrase more than a couple of times.  We normally replace the specific word with “it” or “that,” or any other type of referring word.  However, by doing this with SEO articles you will not be ranked higher in search engines and thus many people will not even know your website will exist.

            There are several foundational tips that if you stick to your articles can be keyword rich and still read naturally.  The first tip in creating a keyword-full article is to make a list of the keywords that must be used.  Normally, you will only be dealing with one keyword.  In this case, let’s say that your keyword is washing machine.  If you are not talking about a specific washing machine, than you will want to write an information article about how a washing machine can help streamline your life.  By integrating all of the benefits of owning a washing machine, you are able to give your readers information without having to stuff the word “washing machine” into the articles, which usually cause the article to become hard to read.

            Remember, the number one key in article marketing is creating articles that are informative.  You are not only writing to gain higher rankings within search engines, but you want to create a place where individuals can gather useful information, thus keeping them on your site longer.  You have no doubt read an article that was stuffed with keywords, which made is awkward to read.  However, by spreading out your keywords in an appropriate manner, you are still able to meet your specific percentage without having to kill the keyword.

            The next step in creating natural keywords is to place the keywords at the beginning of the first paragraph. This helps you in two ways, first is allows the reader to know exactly what the article is about, and secondly it will attract the attention of search engines easier.  Many crawlers will not read past a certain point in your articles, thus having the keyword placed several times within the first paragraph, at least once in the first sentence, than you will receive higher search engine rankings.  This is quite easy to do by following a simple formula.  In the first sentence within the paragraph enter the keyword.  Then skip another sentence, and then add the keyword again.  Skip one or two more sentences and then add the keyword one last time.  You will want to have the keyword within your first paragraph at least two to three times.  The easiest way to do this is by accurately spacing them apart.  Remember, Keyword – filler sentence – keyword sentence – two filler sentences – keyword sentence.  Since most paragraphs are five to six sentences long, you are able to do this in a natural manner.  By applying this formula to your paragraphs, you will have the proper amount of keywords all while keeping the flow the article natural.

            Perhaps the most important step in creating an article that reads naturally is to read the article out loud.  Things always sound differently inside of your head; however, when you read something audibly you are able to hear the structure and flow of your article in a more dynamic way.  This will help you understand if your article sounds natural, or if it sounds forced and awkward.  If you find that your articles are sounding forced, than rework the keywords, and think about taking one or two of the keywords out of the article.  Like everything in life, practice makes perfect.  Write several practice articles and allow them to read smoothly.  After doing so, run them through a free keyword analyzer tool, which you can find by searching this term through a search engine, and see if your keyword percentage is between 3 to 5 percent.  If it is, than you have a keyword rich article without it sounding fluffy or stale. 

posted by Peter Drew